About Us

Aarunya Telangana is a social impact initiative under the SOH Foundation, created with one simple belief — that the hands which create beauty deserve dignity, opportunity, and fair value.

Our journey began during one of the most difficult times in recent history — the COVID lockdown. When livelihoods were disrupted and rural families were struggling, a powerful initiative was launched in Narayanpet under the leadership of Smt. Hari Chandana, IAS. Her vision was clear: create a platform that connects SHG women, weavers, and artisans directly to markets so that their skills could sustain their families.

That initiative transformed lives. Thousands of women found renewed hope and income during uncertain times. Aarunya became more than a marketplace — it became a bridge between rural craftsmanship and conscious consumers.

Today, we are proud to carry that vision forward.

We are deeply honored to have Smt. Hari Chandana, IAS, as the Chief Patron of Aarunya Telangana. Her understanding of grassroots realities, her commitment to rural women’s empowerment, and her unwavering focus on sustainable development continue to inspire us. Having worked closely with artisan communities, she understands their challenges firsthand — from market access to fair pricing to long-term livelihood security.

Her guidance strengthens our mission as we work to scale Aarunya beyond districts and reach artisans across the country. With her encouragement and vision, we aim to touch lakhs of lives and ensure that traditional crafts not only survive but thrive.

Every saree woven, every handcrafted product sold through Aarunya carries a story — of resilience, heritage, and hope.

And we are here to make sure those stories reach the world.